Thursday, May 9, 2013

Normal Is Not Safe


Normal is what got us here. Normal is safe.

These two ideas are unfortunately in the minds of too many leaders today. Companies that once changed the business world by their innovative products are now in a rut of normalcy. What got them to their position of success is assumed to retain their placement in the business world. Innovation is stifled.

Being open to new ideas is essential to continued growth. Blockbuster is a great example of a company that decided the way things have always been done would suffice going forward. Blockbuster did try to stream movies and even mail orders out, but it was too late; someone else had already blazed the trail for what we know as Netflix and Redbox.

Can you think of the last time someone decided your new idea was too hard to accomplish? Maybe the phrases "That's not how we do it around here" or "We've always done it this way and it's served us well" come to mind? True leaders innovate. They not only innovate, leaders remove bureaucracy and hurdles that may stifle original ideas within the team.

Do not become a Blockbuster. Do not let your innovative ideas be silenced. Do not become the kind of leader who stifles innovative team members. You will not only risk breaking their spirit, you risk losing them to a leader who is open to new ideas. In a world that is changing daily, taking risks are not easy, but being normal is not safe.  Being normal will not get you where you need to be.   

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